Marketing Associate

New York, NY
Full Time
LABEL
Entry Level

  

Job Title: Marketing Associate
Location: LABEL: NYC 

Compensation Range: $45,000-$65,000

Reports to: CRO and works closely with Sales and Operations

LABEL is hiring a Marketing Associate to support day-to-day marketing execution and sales operations. This is a generalist role for someone who is organized, flexible, and comfortable owning operational details as priorities shift.

Responsibilities:

Lead Management

  • Own daily lead intake, assignment, and routing to the sales team
  • Monitor inbound leads from website, campaigns, events, and roadshows
  • Follow up with sales team regarding leads to gather insights and update CRM records as needed to ensure optimal lead management
  • Ensure timely handoff and follow-up by sales
  • Maintain clean lead lists and basic reporting
  • Flag gaps, delays, or breakdowns in lead flow to the Director of Operations
  • Prepare reports and develop recommendations to optimize lead management, with a focus on increasing lead conversions.

Email Marketing & CRM

  • Manage newsletters and campaigns (build, QA, schedule) through Company’s Email Marketing Platforms
  • Support list management, segmentation, and basic reporting
  • Coordinate with Company’s CRM syncing and campaign tracking
  • Support email campaigns tied to promotions, roadshows, and key initiatives

Events & Roadshows

  • Assist with marketing prep and follow-up for roadshows and showroom events
  • Coordinate email campaigns, social media posts, and corresponding collateral
  • Track attendance and post-event follow-up needs
  • Key insights and findings to measure the success and profitability of trips

Social Media & Content

  • Support day-to-day social media execution
  • Create and organize content using Canva and existing brand guidelines
  • Capture and curate in-studio content with Sales and Ops
  • Track basic engagement metrics

Website & Marketing Operations

  • Assist with website content updates and maintenance
  • Support evergreen marketing flows and campaign execution
  • Keep marketing calendars, assets, and folders organized
  • Jump in where needed as priorities shift

Attributes

  • A true generalist who is flexible and adaptable
  • Highly organized and reliable with strong follow-through
  • Comfortable owning operational responsibilities, not just creative tasks
  • Effective communicator who can translate information into clear, actionable next steps
  • Understands that speed and accuracy in lead assignment impact revenue
  • Calm in a fast-moving environment with changing priorities

Experience

  • Experience with Google Suite, Excel, and Canva required
  • Working knowledge of Email Marketing Platforms and CRM tools preferred
  • Bachelor’s degree required
  • Interest in fashion, retail, or luxury brands a plus
  • Entry-level / early career role

Why LABEL?

At LABEL, you'll be a key player in building one of the most exciting custom clothing brands in the U.S. While we are a company with over a decade of experience, we are in a dynamic growth phase, operating with the energy and innovation of a startup environment. As a Marketing Associate Specialist, you’ll gain hands-on experience across marketing, sales operations, and revenue-driving initiatives while working directly with leadership. This is a strong foundation role for someone who wants to learn fast, be impactful, and grow.  

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